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Brain pain // b2bwi
You sit down to a blank page and type the words "IT Asset Management" across the top.
And think to yourself...
What the heck is that?
But you can't waste time.
You have about 45 minutes to put together a passable outline, which will go to your boss, and then to a client... and then they'll know you're a fraud.
Woof! We are mean to ourselves, aren't we?
We give ourselves short timelines, tiny bits of exposure to new ideas, and then pronounce the end is nigh when we don't master it right away.
We put all this pressure on the pursuit of knowledge, and if we aren't an expert within 20 minutes or so, we start to plan our escape.
Have you ever felt that way before?
Well, then you know that something wacky happens when you learn something new.
The spirit is willing, but the heart and brain....
... get tired.
... try to evade the process.
... HURT and say "STOP!"
And that's brain pain.
It's that feeling you have when you set out to learn something new, and it starts to feel like you aren't making progress, will never make progress, shouldn't be doing this...
You see where this is going?
If you listen to that little voice inside, you miss out on a lot of amazing things.
In the case of B2B writing and marketing, you miss out on the best way to focus your time and make $$ so you can get back to living your life.
In life in general, you miss out on experiences, people, and knowledge that could add a whole new dimension of enjoyment to your life.
But if you can persist..
If you can sit with uncomfortable feelings...
Be gentle with yourself when you're learning...
And be open to the idea that it's possible for you to do what you're trying to do...
You will finally realize you're not tired because you can't do it...
You are tired because you ARE doing it.
You just have to keep going long enough for that knowledge and confidence to catch up to you.
Have a great week, and keep learning!
Sarah G.
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Whenever you’re ready to level up the story and strategy your company is putting out in B2B, here are 3 ways I can help: 1. Grab a free copy of my eBook. It’s called "Why Story Sells," and I think the title is self-explanatory. Click here. 2. Get on-demand writing training for your team to get better GenAI results Secure B2B writing training for your strategists and marketers so they can be more flexible and agile in creating high-quality marketing assets with GenAI. Just hit reply with “On-Demand Training” in the subject line and I’ll send you the details. 3. Get custom marketing training for writing and ChatGPT. Skip the generic advice and get targeted support designed for your team's writing and marketing goals. Just hit reply with “Custom Training” in the subject line and I’ll send you the details. |
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