LIVE WEBINAR

The Genesis of Genius: All About Original Research

Join us on Tuesday, May 7th, 2024 1-3PM EDT to learn how to sell, analyze, and write an original research project!


B2B organizations use original research projects to establish and promote their thought leadership and uncover interesting stories for their audiences.


And those companies need to hire sharp writers who can help them develop, analyze, and write those original research projects as a high-ticket service.


In this free webinar from B2BWI, four seasoned writers and marketers will walk you through strong original research foundations:

  • "Getting Buy-In and Selling Original Research" with Becky Lawlor, Founder of RedPoint Content
  • "Setting Up Your Research Project Strategy" with Michele Linn, Founder of Mantis Research
  • "Writing Good Questions for Data Analysis" with John Gilfeather, Founder of Gilfeather & Associates
  • "Writing Original Research Reports" with Nneka Otika, Co-creator of Mastering the Art of Research Report Writing Course

Presented by

The B2B Writing Institute

February 8, 2022
12:00pm Eastern Time

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